What is mystery shopping?

Mystery shopping is a research process used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.

The mystery shopper's specific identity and purpose are generally not known by the establishment/shop being evaluated.

It is one of the most valuable tools when it comes to observing the quality of services provided by an establishment, store, shop etc. while acting like a regular customer.

What is mystery shopping?

How does mystery shopping work?

How does mystery shopping work?

Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

The tasks can massively vary from one visit to another, but usually always finish with a questionnaire in order to report all the insight gathered.

How to know it’s not a scam?

The best way to know is to make sure the company is a genuine Market Research Company or a dedicated Mystery Shopping establishment.

Some well established brands may contact their clients directly, but in this case make sure you are contacted directly by that specific brand.

What are the rewards/incentives to take part?

What are the rewards/incentives to take part?

Incentives and Rewards for mystery visits can vary massively from one mission to another.

Typically you may receive up to £50 per mystery visit and sometimes tasks include you buying something which they allow you to keep for free.

Some Genuine Panel websites :

Panel Opinion
Paid Online Surveys with Cash! Low Cash Out (£10) Cash out via BACS, PayPal or Bank cheque
100% Free
Paid Focus Group
Take part in Focus Groups around you Invitations to Online Diaries, Communities etc. Rewards can be Cash, Vouchers, Bank cheques etc.
100% Free
Free Cosmetic Testing
Amazing opportunity to test Cosmetics Take part in Online Surveys and reward yourself with Cosmetics Monthly VIP draws to win £250
100% Free