Telephone surveys are a quantitative marketing research methodology that involve calling and interviewing a representative sample of people within a geographic area or a targeted market served by a business or organization. ... Conducting the representative telephone interviews (data collection).
Many market research/paid survey companies also offer paid telephone interviews. The researcher will call you and ask you questions about certain topics and want your opinions about it. The interview usually lasts 30 – 60 minutes and they pay quite well!
Telephone interviews are similar to other forms of market research interview, but are carried out over the phone. Telephone interviews fall under two broad categories - tele depths and quantitative interviews.
Telephone surveys consist of a phone interview: that is, a person will call you to conduct a survey.
If you want to earn rewards for participating in telephone surveys you will need to become a member of survey sites who also conduct telephone interviews. If you are asked for your phone number, make sure to provide it.
All you need for paid telephone interviews is a phone and typically the conversation will be structured around some questions on your experiences. We ask that people participating in this type of paid research are somewhere quiet where they won’t be interrupted and with good phone signal.
Before taking part in a telephone interview, you usually have to go through an online recruitment survey to make sure you are the right profile.
Market research companies conduct telephone interviews or surveys to determine interest in new products, or measure the customer satisfaction of existing products. They also determine the needs and wants of customers through phone interviews.
Telephones are an effective method for obtaining public opinion because nearly all residents of the UK have access to a telephone. Also, telephone surveys allow for data to be collected in a complete and accurate format at the time of the interview by trained professional interviewers.
The major advantage for market research companies in performing tele depths are that numerous and geographically distinct respondents can be interviewed relatively easily and cheaply - as opposed to the travel involved if interviewing the same respondents face to face. However, the researcher does sacrifice certain elements which are sometimes important, such as the ability to view body language, and the reassurance that a face to face conversation can give if the topic is particularly personal.
Genuine Market Research companies have the obligation to manage any personal data such as phone numbers, addresses etc. in the most secure manner. Protected databases, scripted information etc.
Phone interviews typically pay anything from £10 to £120 depending on the subject and obviously the length of the interview itself. Interviews can last from 5 minutes up to 1h30.