How Paid Research Works For researchers

Your guide to paid research

Your opinion matters.
Discover how.

From a quick survey to a thoughtful conversation, discover how sharing your experiences can help shape what comes next.

Find your kind of research How does it work?
Six ways to participate Clear, practical guides
SMALL CONVERSATIONS. BIG IDEAS.
Illustration of six people sharing ideas around a table
It starts with you.Your everyday experience has value.
Share. Shape. Be heard.Get to know paid market research.
THE IDEA IS SIMPLE

Brands have questions. You bring a different perspective.

Explore the possibilities

Six ways to have your say.

At home, on the phone or face to face.
Find out what taking part really involves.

01

Online surveys

Answer questionnaires and share your everyday opinions, wherever you are.

Online · Self-paced
02

Phone interviews

Talk to a researcher and go a little deeper into your experiences.

By phone · One-to-one
03

Product testing

Try a product, follow the brief and tell researchers what you think.

Hands-on · At home or on site
04

Focus groups

Join a moderated conversation and help shape products and services.

Online or in person · Group discussion
05

Mystery shopping

Experience a service as a customer, then report on the details.

In store or online · Observation
06

Diaries & communities

Record everyday moments and contribute to ongoing conversations.

Online · Over time

Your first steps

A little curiosity goes a long way.

Every study is different.
These are the usual steps.

  1. 01

    Find a research panel

    Check who runs it, how it uses your data and what kinds of studies it offers.

  2. 02

    See if you’re a match

    Complete your profile honestly. Screening helps researchers find the people they need.

  3. 03

    Take part, share your view

    Read the brief, complete the agreed tasks and receive the incentive under the study terms.

The bigger picture

What is
market research?

Published by MIS Group

Paid market research rewards eligible participants for sharing opinions, experiences or product feedback. Companies use this feedback to understand their customers. Invitations, selection and rewards depend on each study; participation is not a guaranteed income.

Market research gathers and analyses information about customers, products and markets. It helps organisations understand needs, explore ideas and make better-informed decisions.

Quantitative

Looks for patterns in numerical data. Surveys are a common example.

Qualitative

Explores the reasons behind people’s views. Think interviews and focus groups.

Take the next step

Explore research panels.

These are promotional referral links.
Check the provider’s current terms before joining.

A few things worth knowing

Your questions,
answered.

Clear answers before you take the next step.

What is paid market research?

It is research in which selected participants receive an incentive for providing feedback. Methods include online surveys, interviews, product tests, focus groups, mystery shopping and online diaries.

Will I qualify for every study?

No. Researchers recruit for specific criteria and may use screening questions. Your profile, the study requirements and available places determine whether you can take part.

How are research participants rewarded?

Depending on the study, incentives may be cash, vouchers or a product. Check the amount, completion requirements and payment timing in the invitation before accepting.